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Persuade Me to Care: Go Classic
What a character! (Or, the face and story of your direct mail appeal.)
How Western is Your Appeal? Or, how to write a heroic solicitation that sells.
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What a character! (Or, the face and story of your direct mail appeal.)
“He’s a character!” “She’s a character!” Nobody wants to be the subject of those sentences, right? Yet, when writing, one needs always to...
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