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Persuade Me to Care: Go Classic
What a character! (Or, the face and story of your direct mail appeal.)
How Western is Your Appeal? Or, how to write a heroic solicitation that sells.
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Persuade Me to Care: Go Classic
Happy 2018! Let's make all our FYE dreams come true with direct marketing writing techniques that work. This post was first featured at...
What a character! (Or, the face and story of your direct mail appeal.)
“He’s a character!” “She’s a character!” Nobody wants to be the subject of those sentences, right? Yet, when writing, one needs always to...
How Western is Your Appeal? Or, how to write a heroic solicitation that sells.
In the world of marketing and communications, I think we can all agree that the best appeals tell a story. Stories engage the reader; and...
Just don't call it junk.
If you own a vehicle, graduated from an institution of higher learning, or were ever a hospital patient, it's likely I've been in your...
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